Creative Producer · Content Strategist · Sports & Entertainment Storyteller
Selected Work
Broadcast · Live Production
India's first-ever official live fan show, co-created and produced daily during IPL 2023 — cementing JioCinema as the country's preferred live-sports destination.
View on Behance →Advertising · Campaign
Full creative campaign for the Virat Kohli–backed wellness brand, blending athlete narrative with product positioning across digital and broadcast.
View on Behance →Brand · Sports · Social
Curated a decade of KKR history into a campaign that drove 269.86% brand value growth and doubled Instagram following from 2.1M to 4M.
View on Behance →OTT · Broadcast · Format
Bi-weekly talk show broadcasting nationally on DD Sports and WAVES OTT. 104 episodes, millions of viewers, and a distinctive voice in the crowded sports media landscape.
View on Behance →Advertising · Copywriting
26-ad long-form copywriting series. Kyoorius Creative Awards 2019 In-Book Winner. A campaign that reframed how brands talk about identity in India.
Award-winning work · 2019Full Portfolio
5,000+ project views, campaigns across FMCG, fashion, sports, and social impact — from JWT to Mullen Lowe Lintas to Meraki.
behance.net/twistblurperceive →Career
Meraki Sport
Jan 2025 – Present
Creative Producer
End-to-end production of The Great Indian Cricket Show on DD Sports and WAVES OTT — 104 episodes, run-order management, guest coordination, deep historical research, and broadcast delivery.
DD Sports · WAVES OTT · National BroadcastManchester Anthology
Jun – Dec 2024
Marketing Lead
Grew brand reach by 3,515% and Instagram impressions by 12,146% in under five months through elevated production and data-informed content strategy.
3,515% reach growth · Manchester, UKMeraki Sport
May 2020 – Aug 2023
Creative Head
Led KKR's full creative mandate — doubling Instagram followers from 2.1M to 4M and driving 269.86% brand value growth. Co-created India's first live IPL fan show for JioCinema.
KKR · JioCinema · 3–5× audience growth per seasonMullen Lowe Lintas
May 2019 – Apr 2020
Copy Head
Led a team of copywriters delivering 360° TV and social campaigns, generating a 7.4% sales lift for an e-commerce client and 8.5% engagement uplift for a major FMCG brand.
FMCG · E-Commerce · Team LeadershipJWT (VML)
Aug 2016 – May 2019
Senior Copywriter
Campaigns that grew fashion brand sales by over 100%. Built a mobile gaming app that surpassed 1M downloads. 75% pitch win rate at C-suite level.
100%+ sales growth · 1M+ app downloads · 75% pitch win rateRecognition
Kyoorius Creative Awards
In-Book Winner — The Stereotypeface Project (long-form copywriting, 26 ads)
Effies
Best Effectiveness of an Advertising Campaign — The 4 Hour Holiday / Chaar Ghante Ki Chutti
Kyoorius Blue Elephant
Best PSA — The Stand Up Project